SWM Growth marketing systems
I build the engine. You cash the checks.
Funnels, apps, CRMs and automations for coaches, creators and health founders, so the business grows while you do the work you enjoy.
8xrevenue growth for RMR
1,000+paid members in a community I built from zero
12+ yrsin marketing, product + ops
When the system works, everyone wins.
Video testimonialGunther Klaus on working with SWM
I have never been supported so well, and in so many ways. Stephen acts as a true partner in my business. He anchors my visionary ADD in structure, organization, and an unrelenting adherence to the goal. He treats my business as if it were his own, and the quality of his work holds a standard of excellence you wouldn’t think possible given the speed of his implementation. I couldn’t dream of a better person to be involved in helping your business thrive.
Gunther KlausCoach & founder, Train by DesignSelected work
Proof, not promises.
Growth systems for fitness coaches, a medtech startup, a hardware launch, my own experiments and a rock band.
8x revenue
RMR
Fitness App + Community · Past client
Growth SystemsApp DevelopmentCommunity Architecture
See the buildNew
Gunther Klaus
Train by Design: Funnels, Ads + Go-to-Market
FunnelsPaid AdsGo-to-Market
See the build
Ebb Health
Pain Relief Device + App
BrandingGrowthApp Development
See the build
JUNE
Van Lighting System
Launch StrategyLanding PageMarket Research
See the build$0.74 / lead
Earlybird
The experiment · 2 weeks
What happened
135email sign-ups
$100spent on Meta ads
~$0.74per sign-up
Marketing Experiments
Earlybird + Waves Air
Paid TestsLead PipelinesValidation
See the build35 leads for $50
Lantern
Emergency Prep Handbook for Older Adults
ProductLead FunnelEmail Nurture
See the build
The Eldest Young
Indie Rock Band
Web PresenceBrand IdentityDigital Infrastructure
See the buildHi, I'm Steve
No agency fluff.
- 12+ years at the intersection of marketing, product and operations
- Helped a fitness brand grow revenue 8x
- Built communities from zero to 1,000+ paid members
- Shipped tools used by thousands of community members
- I make your marketing, ops and product actually talk to each other
- The goal: less time on manual work, more time on what you love, and more money coming in
Free case study
Steal the playbook.
How I scaled a $50/month community to 1,000+ members without living behind a laptop.
- The 6-phase build
- The unvarnished tech stack and the exact monthly burn
- The program picker that drove 40% of new sign-ups
- The 7 principles that made it all work
→ Work with me
Pick your plumbing.
Choose how fast you want your time back. Done for you, done with you, or learn to build it yourself.
New
Do it yourself
Creator Community
- Learn the exact architecture behind a 1,000+ member community paying $50/month
- We build together, not just in theory
- For creators ready to commit to building their own system
Flexible
Done with you
Retainer
- Pricing scales with the scope we agree on, starting at $500/month
- I set up whatever your system needs, end to end
- Full documentation and how-to guides included
- You stay in control and understand how it all works
Limited
Done for you
Rev Share Partnership
- I handle the full build: website, automations, onboarding, app development
- My fee comes from new revenue only, never your existing income
- I'm selective. This is a partnership, not a service
The stack
Software doesn't scale your business. Leverage does.
We build with what you've got and cut the rest.
CircleCommunity wrapper
HubSpotPowerhouse engine
AirtableThe DB
StripeGet paid
MailerLiteEmail dispatch
ZapierThe glueBuilt and shipped
Recent builds.
- 1Program PickerQuiz →
- 2HYROX Workout TimerWeb app →
- 3HYROX Race Pace CalculatorCalculator →
- 4HYROX Equipment SubstitutionsGuide →
- 5HYROX Packing ListChecklist →
- 6Ebb Health homepageWebsite ↗
- 7JUNE homepageWebsite ↗
- 8HYROX coaching websiteWebsite →
- 9Waves Air websiteWebsite ↗
- 10Mushroom tincture calculatorCalculator ↗
- 11LoggerApp →
QuizProgram PickerOpen it →
FAQs
Before you ask.
1What's the difference between the Creator Community, the Retainer and the Rev Share Partnership?
The Rev Share Partnership is done for you: I build your income system and get paid from the new revenue it generates. With the Retainer, we agree on a monthly fee based on your scope and I deliver those services each month. The Creator Community is where you learn to build it yourself, alongside others doing the same thing. One is a partnership, one is a service, and the other is a room full of people figuring it out together.
2How does the Rev Share fee work?
I take a share of the new revenue from the systems I build for you, not a percentage of what you're already making. We'll agree on the specifics on our call.
3What is the Creator Community and how do I join?
It's an invite-only community where I teach the income-system playbooks I used to build a 1,000+ member community paying $50/month. Join the waitlist, I review every application personally, and if it's a fit you'll hear from me closer to launch.
4What tools do I need?
Whatever you have. Tool hopping is a distraction. We'll strip out the bloat, connect the APIs and automate the manual work. Software isn't what scales a business. Good architecture does.
5How much is the retainer?
It depends on the work. The retainer starts at $500/month and scales with what's needed.
→ Start here
Make your business work for you.
Tell me what you're building and what's slowing it down. Every message comes to me directly, not a sales team, and I'll tell you honestly whether I'm the right fit.