RMR
Strategy, community and growth
HYROX training app + community
RMR Training had everything that mattered: elite, top-15-in-the-world HYROX coaches, a loyal athlete base, and great programming. The infrastructure just hadn't caught up to the demand.
I audited the business and rebuilt the technical architecture from the ground up, with a refreshed brand, a migrated website, a real community platform, automated marketing and retention systems, and custom apps that replicated six-figure enterprise tooling at a fraction of the cost.
The result: 8x revenue growth and a community that crossed 1,000 paying members.
RMR is a past client. The work described here reflects my time with the team.
Six systems, one engine.
Strategy
Audited the full business to find where it was leaking revenue, then built a prioritized roadmap of 14 marketing and retention plays organized by effort and impact. Ran weekly data reviews and led strategic planning with the founder, including a full SWOT and three-year target-setting.
Branding
Directed a complete brand refresh with a designer: logo, color system and typography rebuilt into one cohesive system. Rewrote the core messaging myself so the website, email and social all spoke in one consistent, trust-building voice.
Web Development
Migrated the site off WordPress and onto Squarespace, moving every post and setting up 301 redirects to protect SEO. Rebuilt the mobile experience and set up a system where new campaign pages go live in under an hour, each with attribution built in.
Marketing Automation
Ran the same enterprise playbooks I'd used at large companies on lean, low-cost tools: segmented nurtures for every audience, per-channel attribution, and onboarding and re-engagement flows that flagged at-risk members for the coaches to reach personally.
Community
Built the community on Circle from scratch, with spaces for every program, onboarding automations, event calendars and benchmark challenges. Helped set the membership pricing and launched the premium tier, with email nurtures built to move members up to it, then personally onboarded more than 175 premium members. Leaderboards and a superuser Inner Circle kept churn down.
Custom Apps
Logger, a no-code workout-logging MVP, validated the concept for a native build. The Program Picker quiz matched new members to the right program and became one of the biggest drivers of sign-ups. Plus four HYROX mini-apps: a workout timer, race pace calculator, equipment substitution guide and race-day packing list.
The toolkit. Try it yourself.
Five small tools that did real work for RMR. Each one runs live on its own page.
Four questions. The right program, every time.
Try it →Web appHYROX Workout TimerAMRAP, EMOM, Tabata, For Time and rest. One tap and you're training.
Try it →CalculatorHYROX Race Pace CalculatorPick a goal finish time. Get a split for every station.
Try it →GuideHYROX Equipment SubstitutionsNo SkiErg? No sled? Keep the stimulus. Kill the excuses.
Try it →ChecklistHYROX Packing ListEverything you need on race day, and nothing you'll forget.
Try it →The process.
Strategy and planning
Started with a full audit to find the leaks: churn, missing attribution, and a site that didn't convert on mobile. Built a roadmap of 14 plays by effort and impact, and designed the architecture to scale before it was needed.
Brand and foundation
Rebuilt the brand to match the quality of the coaching. New logo, colors and type with a designer, and core messaging rewritten so every channel spoke in one voice.
Ecosystem and tooling
Re-platformed onto a lean stack: SEO-safe site migration, a real community platform, a project hub for the team, and custom tools where they mattered most.
Launch and growth
Segmented nurtures, channel-level attribution, automated onboarding and re-engagement, leaderboards and a premium tier. The community passed 1,000 paying members at roughly 8x the starting revenue.
Pick your plumbing.
Choose how fast you want your time back. Done for you, done with you, or learn to build it yourself.
Creator Community
- Learn the exact architecture behind a 1,000+ member community paying $50/month
- We build together, not just in theory
- For creators ready to commit to building their own system
Retainer
- Pricing scales with the scope we agree on, starting at $500/month
- I set up whatever your system needs, end to end
- Full documentation and how-to guides included
- You stay in control and understand how it all works
Rev Share Partnership
- I handle the full build: website, automations, onboarding, app development
- My fee comes from new revenue only, never your existing income
- I'm selective. This is a partnership, not a service
Make your business work for you.
Tell me what you're building and what's slowing it down. Every message comes to me directly, not a sales team, and I'll tell you honestly whether I'm the right fit.