Lantern
Be ready, not scared.
A calm, large-print emergency handbook
Lantern is a household emergency handbook for older adults and the adult children who look out for them. Most of us rely on our phones for answers, but in a real emergency the power, cell service and internet are often the first things to go. Lantern puts what to do on paper: large print, plain English, drawn from FEMA, CDC, USDA and Red Cross guidance.
I built it end to end, starting with the book itself: I wrote and designed the entire 100-page, spiral-bound handbook. Then the brand, the landing page and quiz, a free starter guide, the email sequence, the Facebook Page and the Meta ads.
It doubles as a test bench. Lantern's audience is close to Ebb Health's, so it's where I learn how older adults respond to trust-building email nurtures before using that playbook for clients.
A full funnel for a cautious audience.
Product + content
I wrote and designed the entire 100-page, spiral-bound handbook, built around what to do right now: get ready, storms and fire, power and phones out, money and scams, leave or stay, first aid, afterward, and fill-in pages for a family plan. Set in Atkinson Hyperlegible, a typeface designed for readers with low vision.
Brand
Calm instead of fearful, for an audience that tunes out doom. A simple lantern mark, a serif headline face, plenty of space, and one line that sums it up: be ready, not scared.
Landing page + quiz
A fast landing page with an 8-question “How prepared is your household?” quiz that leads into the free guide, so visitors get something personal back before being asked for anything.
Lead magnet
A free large-print Starter Guide (Get-Ready List, basic supply checklist and go-bag checklist) delivered instantly by email. Free first builds trust with people who are wary of buying from a site they don't know.
Email nurture
A MailerLite sequence of genuinely useful preparedness tips, ending with a one-click “would you like the printed book?” email.
Paid acquisition
A Meta lead campaign testing three angles (the guide, the quiz and the checklist) with UTM tracking on every link and a Lead event on signup, aimed at US adults 55 and over.
The process.
Strategy and planning
Started from a real gap: the moment you need emergency answers is often the moment your phone stops working. Then picked a funnel that suits a cautious audience: free value first, the paid book second.
Brand and foundation
Named it Lantern and gave it a calm, trustworthy voice and a large-print, low-vision-friendly design, so it reads as helpful rather than alarming.
Ecosystem and tooling
Landing page, quiz, PDF lead magnet, MailerLite automation, a Facebook Page and a Meta ad account, all wired together and tracked.
Launch and growth
The first Meta test spent $50 across three ad angles and brought in 35 leads, about $1.43 each. Now the email sequence measures who sticks around and who wants the printed handbook.
Pick your plumbing.
Choose how fast you want your time back. Done for you, done with you, or learn to build it yourself.
Creator Community
- Learn the exact architecture behind a 1,000+ member community paying $50/month
- We build together, not just in theory
- For creators ready to commit to building their own system
Retainer
- Pricing scales with the scope we agree on, starting at $500/month
- I set up whatever your system needs, end to end
- Full documentation and how-to guides included
- You stay in control and understand how it all works
Rev Share Partnership
- I handle the full build: website, automations, onboarding, app development
- My fee comes from new revenue only, never your existing income
- I'm selective. This is a partnership, not a service
Make your business work for you.
Tell me what you're building and what's slowing it down. Every message comes to me directly, not a sales team, and I'll tell you honestly whether I'm the right fit.