The Eldest Young
Branding, Project Management and Music Production
Branding
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Project Management
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Music Production
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Branding 〰️ Project Management 〰️ Music Production 〰️
Indie Rock Band Based in Portland, OR
The Eldest Young has been a band since 2019, back when "rehearsal space" meant clearing out my living room and rearranging the furniture so we could all fit. I’d make homemade pizza for everyone and we’d spend the first 30 minutes catching up, and somewhere in there we figured out what we actually sounded like. That setup lasted until my girlfriend, now my wife, moved in and the living room had to go back to being a living room. These days we practice in an actual studio, which the neighbors appreciate.
Since then we've worked our way through most of the small and mid-sized venues in Portland, played 30+ shows to crowds of 100-plus, and recorded four full-length studio albums. There are still a few rooms left on the list to check off, and ideally a few more albums on the way.
The Eldest Young isn't a revenue-generating project for me. It's a way to stay creative, have fun, and give back to the community through the fundraisers we've built into our shows. It's also become a genuine creative engine: ideas and that started with the band have made their way into a lot of my professional work.
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Each album has been its own mini time capsule, with a distinct visual identity built alongside designers, photographers, and other creatives. Across all four records, All The Important Parts, Book of Spells, Content, and GREATEST HITS, the branding has captured where the band was at that moment.
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I run the operational side of the band: scheduling practices, booking shows, and finding other bands to share bills with. That extends into production logistics too, sourcing and working with engineers to record drums and bass, coordinating with designers on show posters and album art, and partnering with nonprofits to organize fundraisers around our shows.
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I work with an engineer to record the initial drums and bass, then bring those tracks into my studio to build out and shape each album using a mix of software and hardware before it goes out for mixing and mastering. Four full-length records have come through that process, from initial tracking to handoff-ready production.
The Process
Strategy and Planning
Set the creative direction and release roadmap for the band: defining the sound, planning out albums, and mapping a show calendar. This also covered the operational backbone, scheduling practices, booking venues, lining up other bands to share bills, and coordinating with nonprofits to build fundraisers into our shows.
Brand and Foundation
Established a distinct identity for each record, treating every album as its own mini time capsule. Worked with designers, photographers, and other creatives across all four albums (All The Important Parts, Book of Spells, Content, and GREATEST HITS) to build cohesive visuals, from album art to show posters, that captured each era while staying recognizably us.
Ecosystem and Tooling
Built the production pipeline that takes a song from idea to finished record: an engineer tracks the initial drums and bass, then I bring those into my home studio and produce the rest using a mix of software and hardware before handing off for mixing and mastering. Also manage the band's website and the assets that keep everything connected.
Launch and Growth
Took the music to the stage and the community: 30+ shows across most of Portland's small and mid-sized venues, crowds of 100-plus, and fundraisers that gave back through our performances. Handle album promotion, photoshoots, and the ongoing booking and partnerships that keep the band growing, with a few more venues and albums still ahead.
Three Ways to Work With Me
Whether you want it done for you or want to learn to build it yourself. There's a place for you here.
- Learn the exact architecture I used to build a 1,000+ member community paying $50/month
- We build things together, not just in theory
- Invite-only to keep the quality high
- Best for creators ready to commit to building their own system
- Pricing scales with the scope of work we agree on
- I set up whatever your system needs, end to end
- Full documentation and how-to guides included
- You stay in control and understand how it all works
- I handle the full build: website, automations, onboarding, app development, etc.
- My fee comes from new revenue only, not your existing income
- I'm selective. This is a partnership, not a service
- We build together, not just in theory