Gunther Klaus
Train by Design: funnels, ads and go-to-market
Coaching built around how you're built
Gunther Klaus coaches athletes and performance-minded people around their body’s design: how you’re built changes how you should train. The method works across strength, endurance and hybrid sport, from everyday athletes to competitors. He had the method, the eye and a premium 1:1 offer. What he didn’t have was a system to put it in front of the right people.
I built Train by Design’s growth engine: the site and founding-member pages, a HYROX 1:1 funnel, the ads that feed it, a Design Finder quiz (work in process) and the member app setup (wip). We led the go-to-market with HYROX, a specific, fast-growing audience to land the first clients quickly, then built the engine to carry his full practice.
The fastest path to revenue was his 1:1 coaching, so that’s where we started. He’s signed two new high-ticket 1:1 clients so far, through warm and organic traffic.
The whole growth engine.
Offer strategy
Designed a three-tier value ladder: Blueprint at $45/month, Guided at $175/month and 1:1 coaching from $500/month. We led with 1:1, because a few high-ticket clients make real money now while the membership builds.
Web + funnels
Built the Train by Design site, waitlist and founding-member pages, plus a HYROX landing page with a performance-first message: train to your build and go faster. It speaks to athletes stuck at a plateau, with injury framed as a limiter to performance, not the hook. Applications run through a form with instant notifications, so no lead sits for days.
Paid ads
Meta campaigns pointed at the 1:1 application, with pixel tracking and short- versus long-form creative tests. The ads validated the hook, about 8% click-through at roughly 22 cents a visit, though cold traffic didn’t apply directly. That told us exactly where the next dollar goes: a lower-friction quiz entry and warm-traffic retargeting.
Design Finder quiz
A quiz built from questions athletes can actually answer. It shows their likely design for free, unlocks the full breakdown with an email, and points the right people to an assessment with Gunther. Work in process.
Member app
We’re in the middle of a full app build for Train by Design: courses, community, seminars, challenges and leaderboards, onboarding, member segmentation and funnels, all in one place.
Stephen is hands down the best person I have ever worked with to bring my vision(s) to life. He’s not asking me to post this. I’m just doing it so that any future client knows they are going to get extreme over delivery and care from this man.
Gunther KlausCoach & founder, Train by DesignThe process.
Strategy and planning
Found the fastest path to revenue: a few premium 1:1 clients first, a lower-priced membership second. Every build after that was sequenced around getting Gunther paid sooner.
Brand and foundation
Built the pages around Gunther’s method and voice. Four body designs, one clear promise, and a performance-first message aimed at athletes who want to go further, not a pain pitch.
Ecosystem and tooling
Landing pages, forms and instant alerts, the quiz and email capture, and a full member app in progress, with courses, community and challenges built in.
Launch and growth
Ran the first ads to the 1:1 application and tested short vs long creative. The ads proved the hook but cold traffic didn’t apply, so the two 1:1 clients so far came from warm and organic traffic. Next: the quiz as a lower-friction place to start, then the membership launch to a warm list.
Pick your plumbing.
Choose how fast you want your time back. Done for you, done with you, or learn to build it yourself.
Creator Community
- Learn the exact architecture behind a 1,000+ member community paying $50/month
- We build together, not just in theory
- For creators ready to commit to building their own system
Retainer
- Pricing scales with the scope we agree on, starting at $500/month
- I set up whatever your system needs, end to end
- Full documentation and how-to guides included
- You stay in control and understand how it all works
Rev Share Partnership
- I handle the full build: website, automations, onboarding, app development
- My fee comes from new revenue only, never your existing income
- I'm selective. This is a partnership, not a service
Make your business work for you.
Tell me what you're building and what's slowing it down. Every message comes to me directly, not a sales team, and I'll tell you honestly whether I'm the right fit.